This article is first published on GOWAAA. If you are a brand with lots of Chinese consumer customers, every Chinese New Year marketing campaign will probably one of the most important campaigns of the year. Hence, it is not surprising that many brands in Singapore, Malaysia, and Hong Kong have…

Instagram filters are a type of Augmented Reality (AR) application that allows Instagram users to augment their surroundings or interact with virtual objects in real-time. Since Instagram opened up for brands to use filters for marketing in 2019 August, it has gained the attention of many brands worldwide as an…

They are actually used by brands! — This article is first published on GOWAAA. More than 1 year on, Instagram AR story filters have been used widely by brands all over the world as a new social media engagement tools for their Instagram marketing campaign. With the ever-increasing brand Instagram story filters daily, it may be hard…

This article is first published on GOWAAA. Augmented Reality (AR) filters have been widely used by brands since Instagram opened up AR filters for brands to create their own brand filters. …

This article was first published on GOWAAA. Since the start of Covid-19 and MCO in Malaysia, many brands have been forced to get creative with their creative campaign to continue meaningful engagement with their audiences online. …

This article is first published on GOWAAA. There are many ways which Instagram AR Filters can be used in injecting more fun & interactivity, such as using it for education, promoting a cause, promoting a brand and also celebrating an event! With Singapore’s 55th national day coming soon on 9th…

This article is first published on GOWAAA. One of the most exciting (and most underrated) updates in Spark AR V91 is the support for Async/await scripting that makes scripting in promise a lot easier to understand! …

Just in case you didn’t know, augmented reality (AR) is not only limited to Instagram but Facebook as well. I wouldn’t blame you for not knowing as the Facebook AR land has long been forgotten in most part of the world, mainly because it has limited discoverability and a significantly…

This article is first published on GOWAAA. Instagram & Facebook filters are the latest tool which brands can use to provide interactive & fun experiences to their target audience as part of their marketing campaigns. …